(Source: Wallet Hub)
In business use on social media such as Facebook, Instagram and Carousell, imposters can mislead consumers by having extremely similar names to real seller accounts. In addition, they rip off photos, profile description from the real seller accounts to upload on theirs, making them seem as though they are legit. In an example of social media blog shops, imposters post pictures of the products from the actual seller and encourage consumers to purchase from them. Through this, imposters are able to scam money from them and obtain personal information of the consumers such as their credit card number.
(Source: Picture by myself)
An extremely valid example of identity theft on social media would be the image above, where the left image (blogshop_queeniee) is the imposter and the right image (blogshop_queenie) is the real seller. In the most basic terms, a definition for business ethics boils down to knowing the difference between right and wrong and choosing to do what is right. In this case, identity theft is not an ethical way in business use as it breaches the business code of conduct. Furthermore, it questions the trust and honesty between business and consumers.
In conclusion, with the growth of the social media businesses, opportunists often look to take advantage of unsuspecting consumers through identity theft of popular sellers. To such, moral values are not existent in their dictionary and to me is the most significant ethical issue in today’s social media in business context.
(Word Count: 400)
Source: Boundless. “A Brief Definition of Business Ethics.” Boundless Business. Boundless, 20 Sep. 2016. Retrieved 11 Nov. 2016 from https://www.boundless.com/business/textbooks/boundless-business-textbook/business-ethics-and-social-responsibility-3/business-ethics-33/a-brief-definition-of-business-ethics-171-26/