It’s A Wrap! – My Online Journey


(Source: Picture created by myself)

It’s the end of this module that we have worked on for 2 and a half weeks. It has been a fulfilling and insightful journey on how we live and work on the internet.



At the start of this module, many components as reflected in the self-test above were foreign or useless to me in my opinion as I did not feel the necessity to draw the boundaries in my personal life.

However, after this module, I realized the importance of all these factors will affect my professional digital image and future career. Digital footprints will be left behind and as the saying goes, “The internet records everything and forgets nothing”. In order for future employers to be attracted, it is crucial to control what is posted online for reputation and identity reasons.

Social Media Platforms

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(Source: Personal Twitter, Professional Twitter, LinkedIn Account, WordPress)

  • Twitter: I currently own one private account which is for my personal use. However, I have since created another for professional purposes. I followed accounts such as CNN to help me to stay relevant and look out for job opportunities in my area of interest. It will also be used for personal branding, discussions and networking. In relation to Topic 2, I have multiple online identities (personal and professional) to draw the boundaries in my life.
  • LinkedIn: I have never used LinkedIn before as there were other job portals that attracted me more. However, after understanding the benefits of LinkedIn, I have created a LinkedIn account that helps build my connections and add value to myself through my experiences and profile description. Topic 3 of building a professional digital profile has greatly aid me in the different ways I can sell myself.
  • Email: To email potential employers, a proper professional email is needed. Hence, I have since own separate email accounts – One for business purposes and other for my personal use. The professional email will be used to email my resume and send enquiries to potential employers about job opportunities I found online.
  • WordPress: In the past, I have used blogger for my own leisure and as my online diary to record my daily activities and vent my personal problems. However, wordpress has given me a new insight on how I am able to leverage it through creative writing on current affairs and issues of my interest that attract potential employers.

Future Plans

(Source: My own video on Youtube)

Above is a short summary video of what I have learned throughout this module. This module has taught me to better manage my social media accounts and gear it to my advantage professionally. It has also enlightened me on ethical issues that is constantly overlooked in the internet sphere.

As my area of interest is in Marketing, marketing requires creativity and keeping up with the ever-changing trends. Therefore, through my new social medias, I am able to keep up with the trends while expressing and displaying my capabilities through creative writing. Even after I have landed a job, I will still use the platforms to source for better job opportunities and continually enriching myself.

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Topic 5: Reflective Summary


(Source: Picture created by me)

Be it in which industry, content producers will always contemplate the same issue in their minds: Should I let my work be accessible to all? There is no right or wrong answer in this scenario as there will always be two sides to the picture. But it boils down to whether users abuse the system that leads to further arguments on whether materials should be made online freely.

In Wanni’s blog, she related this topic to the previous topic on ethics, which I personally find is a point that is easily overlooked. Before people commit piracy or plagiarism, it is a personal judgement on whether it is ethical to do so, or rather whether it is right or wrong. Hence I understood why schools and companies usually stress the importance of citing and referencing to ensure due respect and credit is given to them for the work they have produced.

Li Ting touched on a severe topic of plagiarism, which is a major reason why content producers are not willing to go “open”. The example of ZARA she gave clearly reflects how plagiarism can happen on anyone, or plagiarism can be done by anyone. This is a huge threat for smaller companies or people where large companies (like ZARA) can defend themselves easily for the work they have ripped through their power and wealth of hiring lawyers to prove their innocence when they are caught. This article by Plagiarism Today is a good example of how anyone can plagiarize.

In my opinion after reading both blogs and gaining better insight, open access does have its perks and cons. But to me, with the growth of technology, it is easier for people to catch plagiarism, piracy etc. Hence, content producers can rest their mind if people wants to rip their work.

(Word Count: 300)

Commented Blogs:

Wanni’s Blog:

Li Ting’s Blog:

Topic 5: Is Free Materials A Good or Bad Thing For Content Producers?

Image result for OPEN ACCESS to online materials

(Source: Aims Press)

“I cannot access to the article online! They don’t display the full thing!”

This is the common phrasing that every student will use when they try to access to an article online that has limitations to what they display. Open-access (OA) literature is digital, online, free of charge, and free of most copyright and licensing restrictions. Bethesda (2003) said “We believe that open access will be an essential component of scientific publishing in the future and that works reporting the results of current scientific research should be as openly accessible and freely useable as possible.”

Image result for statistics on open access

(Source: How to Publish Journals)

According to the statistics from 700 answers collected about open access journals, this has been the breakdown of conclusion derived from it:

  1. 62% of the respondents would submit their articles to OA journals.
  2. 35% would send it, but after good analysis of the OA journal: indexation, impact factor and fees to authors, which make sense anyway.
  3. 23% of professors wouldn’t, which is a pretty high percentage of them.

(Source: Youtube)

I found the video above that perfectly explains what is open access, or known as free materials. There are two types of open access – Gold and Green. Gold refers to work that is immediately available free of charge at the site of publication to any member of the public while green refers to work that is made publicly available in a repository, institutional or subject-based, after an embargo period.

So what would be the advantages and disadvantages to a content producer of making their materials freely available online?


(Source: Picture by myself from Piktochart)

The above picture is just a short compilation of the advantages and disadvantages of free online materials for content producers. For the advantages of free online materials, it will greatly move forward the advancement and development of education and research especially for scientists and researchers in the low-income countries due to maximum visibility impact. Studies can be built on without any restriction which expands knowledge of both researchers and readers.

For disadvantages, the cost of publication fee will turn away more researchers to go open access, especially when they are cutting funds and costs. Furthermore, the quality of the work is bound to suffer when their work is being reproduced from misrepresentation, tarnishing their reputation and work. All these makes sustainability for open access tough for research.

In my opinion, or content producers to embrace open access publication, the internet society has to play their part by ensuring proper citation of articles and research is done when any part of the original producer’s work is being used. If it was you, will you publish your work as an open access?

(Word Count: 430)


Peter Suber, Open Access Overview (definition, introduction). (n.d.). Retrieved November 15, 2016, from
Bethesda Statement on Open Access Publishing. (n.d.). Retrieved November 15, 2016, from
Advantages and Disadvantages of Open Access. (n.d.). Retrieved November 15, 2016, from

Open Access: Why Academic Publishers Still Add Value. (n.d.). Retrieved November 15, 2016 from

(n.d.). Retrieved November 15, 2016, from
Open Access. (n.d.). Retrieved November 15, 2016, from

Topic 4: Reflective Summary

Image result for unethical

(Source: ILM)

Everyone will go through an ethical dilemma between an apparent mental conflict moral imperatives before they reach a decision to be ethical or not in that specific issue. As much as social media has its perks for being engaging, interactive and easily accessible any where, the downfalls of it can be severe, leading to unethical methods through educational or business usage.

My knowledge of unethical usage has widen by reading a variety of blogs from my classmates that includes privacy, user generated content (UGC), influencer marketing etc. These are common issues with regards to social media that is consistently overlooked due to people “looking at the bright side of things”.

Even though i am aware of influencer marketing in this society, I had a better insight of it after reading Wan Sia’s blog. I like how she mentioned about consumers making decisions due to emotions and the trust of digital influencers to make decisions. I had a personal experience of buying an eyeliner because Xiaxue, the top Singaporean blogger raved about it. Hence, I could fully relate when she mentioned that.

Klarissa took a unique twist to her blog by discussing about a topic that is uncommon – User Generated Content. I like how she gave two sides of her views to the topic and ultimately making her stand on it. After reading her blog, I understood why it was significant and how it leverages on consumers with some gain of insight as well.

In my opinion, as much as it is tempting for companies to go the underhand way, they must be reminded of the consequences if their customers finds out about it, affecting their trust and impression of the company, leading to a decrease in customers. Customers are every companies survival mode, hence, the companies should weigh the value of being ethical and unethical.

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Wan Sia’s Comment:

Klarissa’s Comment:

Topic 4: Real or fake identity on social media?

Image result for identity theft

(Source: Wallet Hub)

In business use on social media such as Facebook, Instagram and Carousell, imposters can mislead consumers by having extremely similar names to real seller accounts. In addition, they rip off photos, profile description from the real seller accounts to upload on theirs, making them seem as though they are legit. In an example of social media blog shops, imposters post pictures of the products from the actual seller and encourage consumers to purchase from them. Through this, imposters are able to scam money from them and obtain personal information of the consumers such as their credit card number.
(Source: Picture by myself)
An extremely valid example of identity theft on social media would be the image above, where the left image (blogshop_queeniee) is the imposter and the right image (blogshop_queenie) is the real seller. In the most basic terms, a definition for business ethics boils down to knowing the difference between right and wrong and choosing to do what is right. In this case, identity theft is not an ethical way in business use as it breaches the business code of conduct. Furthermore, it questions the trust and honesty between business and consumers.
In conclusion, with the growth of the social media businesses, opportunists often look to take advantage of unsuspecting consumers through identity theft of popular sellers. To such, moral values are not existent in their dictionary and to me is the most significant ethical issue in today’s social media in business context.
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Source: Boundless. “A Brief Definition of Business Ethics.” Boundless Business. Boundless, 20 Sep. 2016. Retrieved 11 Nov. 2016 from

Topic 3: Reflective Summary

Image result for online professional profile

(Source: Krishna De)

No one ever imagined that technology would take over the world, much less the way individual’s hunt for jobs or showcase themselves to score an interview. This topic has been quite challenging in a sense that it is very diverse in terms of how we interpret the question – should we concentrate on tips to develop a good online professional profile or the ways we can use to develop it?

I’ve noticed that many of my peers has came up with the valid point of blogging and social media platforms, including myself. However, blogging and social media platforms are just one of the few ways to go about doing it, and we should not stop exploring different methods of developing a good online professional profile.

Sher Ying brought up the consequences of lying and faking information using a chart to reflect Singapore employers not consider hiring employees once they find evidence of false information about you online. Walden gave a valid example of Justine Sacco, emphasizing how much power the social media has, over our interest for attention. Through both blog posts, I understood the importance of being authentic to one self as you will never know who is “watching” you, both online and offline.

In my personal opinion, I felt I could have improved by stating more tips on how to develop an online professional profile through each methods I have listed out. In addition, it got me thinking – Just because we are afraid of how people react to what we post online, are we only able to post what is appropriate rather than what we feel? Does this cause us to lose our authenticity when we build our online professional profile?

Nevertheless, as the internet is a diverse place, we must always be careful of the choice of words we choose lest to offend any individuals.

(Word count: 316)

Commented blogs:

Sher Ying’s Comment:

Walden’s Comment:

Topic 3: Take Your Digital Professional Profile A Notch Up!


(Source: Picture by myself)

As the gloom of entering a sluggish economy looms on the horizon for job seekers, it is crucial to be conspicuous amidst their fellow job seekers. Nowadays, the advancement of technologies turns the trend to digital professional profiles instead of hard copy resumes. So what are the ways to develop a digital professional profile?

Social Media Platforms

Image result for SOCIAL MEDIAS

(Source: The Huffington Post)

“A recent SHRM study found that 84 percent of organizations are now recruiting on social media; only 56 percent of companies were hiring on social media in 2011.” –

Professional social media networks present new opportunities to actively leverage an individual’s personal viability in the global community where they can sell their career story, creating a way to advertise through personal branding. Privatizing and controlling what you post on your personal social media networks helps with reputation and identity when organizations “check you out” as well.

The basis to start professionally would be by providing authentic information such as profile picture, real name etc. Check out an article by Business Insider on people who were publicly shamed for lying on their resume to understand why authenticity is key.

Professional Blog

Image result for blogging

(Source: Pixel Delight)

Surprisingly, the usage of professional blogs is comparably lesser than other giant social media platforms like LinkedIn and Facebook. Here are ways a professional blog helps develop your authenticity:

  • Write creatively that is well-supported and accurate as it is more than a resume.
  • Leave positive digital footprint of yourself, both personally and professionally.
  • Build network that might be your future connections through post discussions.
  • Write interesting discussion topics that keeps the readers engage in your field of industry.

On the flip side, blog post context can be done with the help of other people, decreasing the credibility of the words written on the blog.

Video Resume

Image result for professional video resumes

“The primary reason why employers would value video resumes is the ability to assess a candidate’s professional presentation and demeanor (52%).”

The key to developing a good video resume is the creativity of the content that keeps the attention of the organization to complete your video. Do not just read out your resume but instead, find ways to present your authentic self to the organization to build your profile. Here is a Youtube video link on an example of a video resume.

On the contrary, video resumes might cause discrimination for looks and appearance, which might cause a loss of job opportunity.

Which way would you choose to develop your digital professional profile?

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@. (2016). 13 Recruiting Stats HR Pros Must Know in 2016. Retrieved November 09, 2016, from

The Importance of Excellent Professional Profiles in the … (n.d.). Retrieved November 9, 2016, from

Why You Should Blog to Get Your Next Job (.n.d). Retrieved November 9, 2016, from

H. (n.d.). Do Employers Want Video Resumes? Retrieved November 09, 2016, from